TBC

Time Before Click

Time Before Click (TBC) technology from AdCamo is a new marketing metric that enables brands and agencies to measure the time it takes for a user to click on an advertisement.

Specifically, TBC is the amount of time elapsed from the loading of a page to the clicking of an ad. TBC can be used as a powerful tool in measuring the effectiveness of creative executions.

Use Case

Serve various creative executions at the beginning of a campaign and analyze the Time Before Click metrics provided via the AdCamo management console. For example, if a background ad showcasing an orange car is showing faster click times than a similar ad with a silver car, you can now optimize using the more compelling creative.

Exclusive

TBC technology is an exclusive AdCamo feature and is not offered in traditional ad units. By analyzing the TBC metrics, advertisers can review the success of a campaign in real-time and optimize creative on the fly.

Analyze & Optimize

Monitor creative effectiveness in real-time by analyzing response time of site visitors. Easily update creative executions of existing campaigns to ensure maximum ROI.